Federal Budget Includes $7.9B for Space, Climate Change
Plus, the U.K. launches an emergency alert system, Walgreens turns to AI to improve targeted email campaigns and one fan of a 46-year-old calculator endeavors to outfit it for wireless charging.
In keeping with the Biden administration’s emphasis on scientific research since the new president took office in January, the federal budget proposal released May 28 included a request for nearly $8 billion for NASA. The funding would go toward addressing climate change on earth, as well as further exploration of the moon and other planets. Source: Ars Technica
One man was such a fan of a 46-year-old Hewlett-Packard HP-25 calculator that he used a 3D printer to create a new battery case to hold a 900mAh lithium-polymer cell capable of wireless charging, replacing the device’s original nickel-cadmium batteries. The HP-25 is a programmable scientific calculator designed for engineering use, and its 10-digit LED display still accomplishes exactly what its user needs, despite the availability of faster, shinier — and likely shorter-lived — options. Source: Gizmodo
To help optimize its messaging about availability of COVID-19 vaccines, this spring Walgreens expanded its partnership with Phrasee, an AI-driven copywriting platform, to create targeted email campaigns. They used the tech to generate more engaging subject lines, simplify text and tone down some of the “fun” language that didn’t fly with customers early in the pandemic. The result? After putting Phrasee’s changes into action, Walgreens reported a 30 percent increase in email open rates. Source: Venture Beat