What is the Trashtag Challenge?

In the wake of some dangerous social media challenges like the Bird Box Challenge and the Tide Pod Challenge, here’s one that we’re actually glad to see go viral. The #trashtag hashtag, which has been around for years, gained some steam over the weekend as people were encouraged to clean up their communities.

The challenge itself is very easy to complete. Participants simply clean up a trash-filled area and then share before and after shots on social media channels with the accompanying hashtag. The hashtag previously saw a lot of activity back in 2015 and 2016 when UCO, an outdoor gear-maker, used it in their #TrashTag Project. They encouraged people to share images of trash they picked up while on outdoor adventures, committing to picking up 10,000 total pieces of garbage by October 2016.