Per The Guardian, Uber has launched a partnership with a commuter service that operates ferry boats on the Thames River. Thames Clippers will be partnering with Uber, starting this summer, to allow riders to book a trip on its boats through the Uber app. Uber has also purchased the naming rights to the boats and piers between Putney and Woolwich, and they will be rebranded Uber Boat.
The boats will still operate on their current fixed commuter schedules, and London’s Oyster commuter fare payment system will still work for purchasing tickets.