Why did someone put VR headsets on cows?

Answer: It’s still not entirely clear.

by / November 27, 2019
Shutterstock/J R Patterson

Images have surfaced of cows in Russia wearing virtual reality (VR) headsets, and it could be a legitimate agricultural experience or just an udderly ridiculous marketing stunt, but either way it’s definitely attracting attention. 

The Verge reports that the Ministry of Agriculture and Food of the Moscow Region put out a press release detailing how it was conducting experiments on the use of VR headsets to improve milk yield. The theory is that the headsets can reduce anxiety in dairy cows.

The goggles have been modified to fit a cow’s head and work with a cow’s vision. The headsets display a “unique summer field simulation program” created specifically with dairy cows in mind. The press release reportedly states that initial tests showed “a decrease in anxiety and an increase in the overall emotional mood of the herd.”

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