Which logo change has garnered public disdain?

Which logo change has garnered public disdain?

by / December 13, 2012
Image courtesy of University of California

Answer: University of California


In the history of logo debuts perhaps very few have garnered public heat. University of California can write a branding guide when it comes to lessons learned and best practices. The university updated what it thought was an old-fashioned Victorian seal to something "hideous" and bearing the semblance of a toilet, according to irate students on various media outlets. But students and alumni will have none of this monogram madness. A petition on Change.org is making its rounds on the Internet supported by the likes of Lt. Gov. Gavin Newsom to stop the new logo. "As a member of #UC Boards of Regents, I agree with petition, new logo is a disaster. Sign the petition," tweeted Newsom. The petition has more than 46,000 signatures -- less than 4,000 away from its goal. 

Perhaps the university should have consulted with Gap before its logo redesign. 

Image courtesy of the University of California


Karen Stewartson

Karen Stewartson served as the managing editor of Government Technology for many years. She also contributed to Public CIO and Emergency Management magazines.