AAA's well known proprietary travel information, mapping expertise and road service is now available on select GPS-enabled mobile phones via a newly launched service called AAA Mobile, AAA announced today.

The service provides audible, turn-by-turn directions as well as information such as Diamond Ratings for hotels and restaurants and points of interest found in AAA's famous TourBook guides.

In addition, with the touch of a single button the phone sends a member's GPS location to AAA and connects the user with AAA for quick and reliable roadside assistance.

AAA Mobile is powered by the Networks In Motion (NIM) location-based services platform, and is available for download directly from select GPS-enabled wireless phones.

"At a cost that is consumer friendly, AAA Mobile provides the convenience of obtaining information on demand using a device that most people already have and always carry with them," said Marshall L. Doney, vice president, AAA Automotive. "AAA serves the largest paid-membership group of consumers in North America and believes this technology represents a breakthrough in content, convenience and cost for millions of wireless phone users that want mobile access to AAA services. In addition, participating AAA members will now have the added capability to send their GPS location to AAA when they require roadside assistance."

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