The new PSAs unveiled include television, radio, print, internet and outdoor versions created pro bono by BBDO New York. Also released is a television ad featuring First Lady Laura Bush discussing emergency preparedness. All of the new PSAs highlight the fact that many families have not yet taken the steps needed to prepare for emergencies including getting an emergency supply kit, making a family emergency plan and learning more about different emergencies and their appropriate responses.
The new PSAs will be distributed to television and radio stations nationwide this week via FastChannel and all of the new ads can be viewed on the Ad Council Web site at www.adcouncil.org.
"We're very proud of the progress we've seen with the Ready Campaign, but there are still too many Americans that haven't taken any steps to prepare for emergencies," said Ad Council President and CEO Peggy Conlon. "The real families in these new spots will resonate with audiences as they illustrate the need for every family to create a family emergency plan."
The Ready Campaign, launched in February 2003 by DHS and the Ad Council, asks individuals to do three key things to prepare for emergencies: get an emergency supply kit, make a family emergency plan, and be informed about the different types of emergencies that could occur and their appropriate responses. The campaign also includes a Spanish language version, Listo as well as two extensions, Ready Business, which focuses on business emergency preparedness and Ready Kids, a tool to help parents and teachers talk to children about emergencies and emergency preparedness.
