"Marketing a business can be expensive, and many small businesses depend on referrals and networking for new customers," Kernan said. "The Buy Indiana Web site is a new way for Indiana companies to market themselves to each other and to state government agencies."
Businesses will be listed in a buyer and seller database on the site. As the database grows, businesses and consumers will be able to search by product, service, company, city or ZIP code.
A business can be listed in the Buy Indiana directory if it is:
- Headquartered in Indiana;
- Derives more than half of its revenue from businesses in Indiana; or
- If more than half of its employees are Indiana residents.