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Kentucky Fine Tunes Online Licensing

New features makes site more efficient

Kentucky's Fish and Wildlife Web site has become the primary vehicle for obtaining a variety of hunting and fishing permits, according to a recent announcement. Sales on the re-designed site rose from $116,000 in the first three months of 2002 to $218,000 for the same period this year.

Upgrades to the site include a feature that allows purchasers to list up to four people on one credit card transaction, and eliminate the potential for buying licenses that have duplicated privileges -- such as the Resident Sportsman License which automatically includes a fishing license. It is also possible to purchase a subscription to "Kentucky Afield" magazine on the Web site and officials say that subscriptions rose by 139 percent over the previous year.

The Kentucky Department of Fish and Wildlife Resources Weblin page also includes educational and environmental information. Residents from 42 states have used the site to purchase Kentucky's online permits.
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