The campaign, created and sponsored by the Internet Keep Safe Coalition, or iKeepSafe, uses a Web site (iKeepSafe.org), children's books and educational materials to emphasize three simple tips for children to stay safe online.
The campaign encourages children to follow three key rules of Internet safety: KEEP, DON'T MEET and TELL:
- KEEP your personal information protected. Never give anyone online your real name, address, phone number, the name of your school or a picture of yourself.
- DON'T MEET in person with anyone you've met on the Net.
- TELL a parent or trusted adult if you see anything on the computer that makes you feel uncomfortable.
The educational outreach effort is an integral part of the Attorney General's Child Predator Unit (CPU), created by Corbett in 2005. The unit was created to investigate and capture child predators before they strike by using proactive, undercover operations.