Ready Kids is the newest addition to the successful Ready campaign, a national public service advertising campaign designed to educate and empower Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks.
"As we have encouraged families to prepare for emergencies, parents and teachers have often asked if there is information appropriate to share with children, so we are pleased to share Ready Kids in response to these requests," said Secretary Michael Chertoff. "We hope the Ready Kids website and in-school materials will help facilitate discussions about this important subject and encourage all families to get an emergency supply kit, make a family emergency plan and be informed about the different emergencies that can happen."
The Ready Kids website at www.ready.govfeatures fun games and puzzles as well as age-appropriate, step-by-step instructions on what families can do to better prepare for emergencies and the role kids can play in that effort. In addition to the interactive games for children, the website also has resources for parents and teachers on emergency preparedness and response.
The Ad Council has declared Ready one of the most successful campaigns in its more than 60-year history. Since its launch the Ready Campaign has generated more than $466 million in donated media support and its website has received more than 1.9 billion hits and 22 million unique visitors.
