"By standardizing on Convio and the Software-as-a-Service model, we can fully integrate our online and offline marketing campaigns and programs, fundraising and advocacy efforts, as well as our multiple websites and constituent data," said Justin Ricketts, vice president of information technology for Komen for the Cure. "This will provide us with incredible insight into our organization's most important constituent information, regardless of the channel in which the interaction occurs. It also will provide us with access to new and emerging technologies that empower people anytime, anywhere to be more active and engaged in our promise to save lives and end breast cancer forever."
Komen is standardizing on Convio's integrated suite of online software products for fundraising, advocacy, event fundraising, e-commerce, Web content management and e-mail communication. In addition, Komen will replace all existing donor databases with Convio's new open, Web-based constituent relationship management (CRM) system. The product, code-named Aikido, is built on Force.com Platform for tracking all constituent interactions across all channels, online and offline.
"We are excited to expand our partnership with Susan G. Komen for the Cure in the fight to save lives and end breast cancer forever," said Gene Austin, CEO of Convio. "After several successful years of helping power results for more than 50 Komen affiliates, we are honored that they have selected our team and platform to power the entire Komen system of constituent relationship management applications, both online and offline. By integrating Convio's complete product line across all the Komen entities, we expect to deliver increased efficiencies and effectiveness, as well as work with their talented team to use the openness of our platform to access new and emerging technology in ways that take constituent relationships to new levels and further energize their supporters, care providers and research partners."
