With Cruxy's Second Life Player, anyone can upload their original media, such as a song or video, to Cruxy and then automatically send a customized virtual widget player to any Second Life avatar. The Cruxy Second Life Player can be passed between avatars in a virtual world in much the same way a web widget can be shared through copy-and-paste code on the web. The player can then be worn by the avatar or displayed in their home or venue. The player streams artists' media content into Second Life, allowing nearby avatars to collectively experience the content.
Cruxy also plans to release a system for Linden dollar-based transactions for digital media, providing a seamless way for in-world users to purchase real-world media.
According to musician Fabrice Collette, "Music discovery and live performances are moving out of traditional real-world and web venues and into virtual worlds. Cruxy's player gives me a powerful and dynamic way to socialize my music in Second Life".
Cruxy also offers creators a range of innovative web widgets that can be used to socialize their creations, including:
* Multi-item / Multi-format Social Player: Creators can present their audio, video or image content in a customizable multi-item player.
According to the company, Cruxy provides a marketplace and toolset for independent creators to promote and sell their songs, films and other digital creations. Cruxy gives the new generation of creator complete control over the promotion, distribution and monetization or their work. Cruxy is owned and operated by Open Network Television, LLC.
