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JiWire Expands World's Largest Directory of Free Wi-Fi Hotspots

Wi-Fi directory leader leveraging unique database to deliver location-aware advertising and content.

JiWire announced today that it has expanded the world's most complete and accurate directory of free Wi-Fi hotspots by integrating into its already sizable hotspot directory additional data from Wi-Fi FreeSpot. The move strengthens JiWire's lead in the emerging "Wi-Fi 2.0" arena, as JiWire has long had the world's largest registry of verified public Wi-Fi networks. JiWire leverages its unique database of Wi-Fi hotspot information to deliver location-aware advertising and content to hotspot users, the signal characteristic of the Wi-Fi 2.0 experience. Free downloads of JiWire's Wi-Fi hotspot directory and information concerning the location-aware JiWire Hotspot Advertising Network can be found at http://www.jiwire.com.

"The integration of Wi-Fi FreeSpot's directory of free hotspots into our industry-leading hotspot registry enhances the effectiveness of the JiWire Hotspot Advertising Network, making it an even more attractive medium for marketers seeking to reach Wi-Fi users' coveted demographic," said Kevin McKenzie, chief executive officer, JiWire. "The advertising and content that we'll be delivering to users of the newly added hotspots will be richly dynamic, interactive, and location-aware. JiWire is unique in the industry in its ability to offer this Wi-Fi 2.0 experience."