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Microsoft and MetroFi Team Up on Free Wireless Internet in Portland, Ore.

Following Google's foray into wireless, Microsoft undertakes a local content and services enhance network for consumers and advertisers.

Microsoft Corp. and MetroFi Inc. have formed a strategic alliance to bring what Microsoft describes as "locally relevant MSN content and services" to MetroFi's advertising-supported, free Wi-Fi network throughout Portland, Ore. The two companies also plan to use the Microsoft adCenter platform to help advertisers reach local Wi-Fi users. The free Internet service for residents and visitors is expected to launch with coverage around Pioneer Courthouse Square later this year and, when completed, cover 95 percent of the city.

"MetroFi's free Wi-Fi platform is creating an exciting new Internet access ecosystem that is more inclusive, ubiquitous and flexible for both consumers and advertisers," said Sam Klepper, general manager in the MSN Media Network Group at Microsoft. "With this Portland pilot we will deliver MSN services that help connect customers to the people and information they care about, breaking down connectivity barriers for our collective customers."

"Microsoft's support of the Portland network further reinforces the validity of advertising-supported municipal Wi-Fi. We're confident that consumers will appreciate the added value of Microsoft's locally relevant MSN content and services," said Chuck Haas, CEO and co-founder of MetroFi. "MetroFi networks combine advanced advertising technologies with leading network designs to deliver ad-supported wireless Internet networks that are fast and free for everyone."

The Portland Wi-Fi network will be operated by MetroFi and will be modeled on wireless broadband networks that MetroFi built and currently operates in Foster City, Cupertino, Santa Clara, Sunnyvale, downtown San Jose and Concord, Calif. This collaboration with Microsoft marks MetroFi's largest citywide Wi-Fi network project and will bring free wireless Internet access to Oregon's largest city, which boasts a population of more than half a million.

As in other communities, the Portland MetroFi network will operate by transmitting data via access points mounted on street light poles throughout the city. Portland residents or visitors with a Wi-Fi enabled desktop PC or laptop will be able to access the broadband network that will deliver broadband-like speeds while online, including up to 1 Mbps downloads and up to 256 Kbps uploads. The network will be coupled with a suite of Internet services designed by Microsoft to help consumers find locally relevant information.

Microsoft's Klepper added that consumers can also expect to benefit from Microsoft's innovation around locally relevant services and its ability to enable a host of new entertainment, communication and access experiences.