"WiFi is currently setting up all of the necessary internal systems and controls in anticipation of the business volume indicated by the shipping and port industries as a whole," said Gene L. Curcio, WiFi Chairman.
The mandate of the WiFi Wireless Marketing group is to employ key industry experts to service valued clients of the Company as WiFi rolls out the WFSCT suite of security solutions.
The market for WiFi's "WFSCT System" is a multi-billion dollar industry and expected to continue to grow.
WiFi's proprietary system, according to the company, is as a best of breed solution for securing cargo ships and containers in and out of U.S. Ports which will be aided by the initiation of a special third party marketing arm.
The marketing arm is privately owned to aleive costs to WiFi Wireless Inc. and will work on a fee / commission basis with 100% pricing and quality assurance oversight by the company. The business model and pricing will be published along with bios of all personnel that are added to the Wi-Fi Marketing team in the short term.
In recent years, the standardization of container design and the development of mega ships capable of transporting over 3,000 containers at a time have led to explosive growth in container shipping.
The 361 commercial ports in the United States receive 95 percent of U.S. imports by weight and 75 percent by value, with the 9 million shipping containers that arrive yearly accounting for 66 percent of total maritime multi-trillion dollar trade value.
At any one U.S. port, a number of different companies are contracted to provide the many services necessary to manage and monitor the flow of containers.
Security responsibilities are divided, with terminal operators providing security to protect their own equipment and to prevent pilferage of containers in transit or in storage, while the U.S. Coast Guard and port authority police forces secure the waterways and wharves.
In addition, U.S. Customs and Border Patrol are responsible for verifying the accuracy of ship manifests and ensuring they match the contents of containers entering the country.
"WiFi's solution will augment these activities and help to streamline efficiencies globally while taking much of the burden off of tax payers through a reasonable business model that ultimately puts the security cost burden on the shipper which as a marketing model is envisioned to be as readily acceptable as the WiFi solution itself," added Curcio.
Singapore is the world's busiest container port in 2005, handling 23.2 million twenty-foot equivalent units just ahead of Hong Kong at 22.4 million. "Globalization of security measures is ultimately the goal," further added Curcio.
The WiFi system provides seamless real time anywhere available container identification, security alerts for tampering detection, temperature monitoring, and hazardous or explosive materials detection utilizing WiFi's "ART TAG" (Active Response Technology) and its "Trusted Tamper Seal." The innovative system will allow for tracking from the time a container is closed and loaded to its ultimate destination.
WiFi's technologies and business model have been designed for feasible economic and tactical deployment in a timely manner. Scaleable working models are currently installed and running at the company's lab in Orange County, California.
The WFSCT system is an end-to-end solution which includes all electronic devices, wireless control, monitoring and tracking communications equipment, network infrastructure and proprietary software systems, security algorithms and user interfaces all of which combined are exclusive Wi-Fi innovations.
The WFSCT Smart Chip System can communicate large amounts of data regarding the condition and location of cargo containers, at a rapid rate in the most challenging environmental conditions.
