Yankee Group Says the Anywhere Network Will Generate the Next Trillion Dollars in Revenue

Yankee Group today announced that the revenue trajectory for the Anywhere Network will easily reach $1 trillion by 2016. With voice revenue flattening, service providers must quickly find multiple new sources of revenue.According to the recently published Yankee Group Report, The Next Trillion Dollars from the Anywhere Network, the major service opportunities generated by the Anywhere Network in the next 5 years will come from voice, infotainment, mobile commerce, ad-supported services, location and presence-based services, gaming, social networking-based services, mixed modal services, data services and mobile advertising. These key revenue-generating services will be driven by the exponential effect of what Yankee Group calls CO5-Connectivity, Content, Collaboration, Context and Commerce.

Yankee Group finds that carriers' future success will be contingent on the following key ingredients:

* Providing cost-effective anchor services with precision and exemplary quality of service.
* Structuring media and content digital supply chain relationships to provide innovative and personalized services to subscribers.
* Driving connectivity further by initiatives such as fiber to the home (FTTH), expanding wireless network.
* Utilizing the power of connectivity to either independently or by partnerships to drive revenue based on transactions via mobile advertising (market potential of $10 billion by 2011), mobile commerce (market potential of $5.87 billion by 2011), social networking (market potential of $4.29 billion by 2011) and gaming (market potential of $20 billion by 2011).

"This industry trend toward the Anywhere Network is already under way, but the transformation of individual service providers has only just begun," said Ari Banerjee, a program manager for Yankee Group's enabling technologies service provider, software solutions group and co-author of the report. "To succeed in this competitive environment, traditional service providers will need to increase the value of their distribution capabilities and harvest some key business opportunities such as adding value within the core communication services to defend against commoditization."