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17 Examples of Social Media and Innovation

Check out Citizen 2.0

One of the challenges I think we have in getting the engines of social media running in government is that we are working with a bunch of "Digital Immigrants" who are decision makers and who hold the purse strings.   A "Digital Immigrant" is the opposite of a "Digital Native."  The era they grew up in had TVs with knobs and tubes.  I remember going down to the drug store with my dad to put different tubes from the TV in this tester thing to find the bad tube and then buy a new one.  All you immigrants out there can relate to that story.  For a Digital Native it is beyond their imagination.  

 

For explaining the usefulness of social media to Digital Immigrants I can think of no better tool than examples of what other communities and agencies are doing.  They may poo poo the idea in the board room, but they also don't want to be left behind or look backwards.  The mindset is that of settlers versus pioneers.  Pioneers are the ones who had arrows in their back and they don't want to end up that way.  But, they may be willing to be settlers in social media and build on the success of the pioneers.  Or, they may want to stay in the old country and wag their heads at anyone wanting to make the digital journey.

 

To help in the endeavor of providing those examples you need to check out Citizen 2.0 which has 17 examples of social media and government innovation.  Some of these you may have heard of before, but there are others I'm sure you have not read about.  

 

Print out a nice color copy of the document and attach a note and put it in a decision makers "In Box" should such a physical thing still exist.

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