Buffer Team in Damage Control Mode

Over the weekend Buffer (software and App Company) was hacked.  They have been communicating with their users through the weekend after the incident was discovered.  I like the tone of what they had to say below and the the "upfront" way in which they are dealing with the incident.  

 

I think governments could take note of their approach and follow suite when they have an "oops" they need to be forthright about.  See below from their team this morning:

 

Hi there,

I wanted to follow up with you after yesterday's hacking incident. For many of you this has seriously disrupted your weekend - I'm sorry we caused that awful experience. The Buffer team has been working around the clock and I'm glad to say we're back up and running. We have also spent all of today adding several security measures.

There's one key step to using Buffer again: You will have to reconnect all your Twitter accounts, even if you've already done so. Go to the Buffer web dashboard to reconnect.

Other important things for you to know:

• Reconnecting won't work in mobile apps, all Twitter accounts will have to be reconnected on the web dashboard.
• Your Facebook posting will have resumed normally, there is nothing you need to do.
• Signing in with or connecting a new Twitter account in the iPhone app won't work until our new update is approved by Apple.

I want to apologize again and say that I'm incredibly sorry this has affected you and in many cases also your company. We've written a blog post with ongoing updates as we uncover the full details.

What is left for us right now is to complete our technical analysis and take further security measures. We will follow up with another update on this soon.

I want to invite you again to hit reply to this email or post a comment on our blog post. We will be sure to respond to you as fast as we can.

- Joel and the Buffer team