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Deepfakes: The Next Big Challenge in Disinformation

When you can’t believe your own eyes.

All I can do is shake my head and wonder how we will be able to tell what is real in the future.

Check out “How synthetic media, or deepfakes, could soon change our world,” which was a segment on 60 Minutes this past week.

What I’ve found over time is that the ability to do amazing video editing is not confined to a few rare experts. Once the path is paved, many follow and the lure for what can be done nefariously is going to be huge.

The political realm will provide endless possibilities. Otherwise well-meaning people will pass along totally “fake” information since they are seeing it with their own eyes.

As they note in the segment, there are some potentially positive aspects of the technology, and I’m sure there will be more discovered — but I just see big trouble ahead as what is real, what is true and what is fact take significant hits.
Eric Holdeman is a contributing writer for Emergency Management magazine and is the former director of the King County, Wash., Office of Emergency Management.