New words and meanings are being established every day. The spoken word in particular is very dynamic. In an interview with Aretha Franklin, she shared how "Sock it to me!" was incorporated into her song "Respect." Later it was picked up by the popular
1960's TV show ,Laugh-In.
Which brings me to today's new word — for me anyway,
Astroturfing. The basic definition is simulating a grass-roots movement — that is not.
In today's social media world, it can be difficult to discern what is true, what is rumor and what is a total outright lie. Beware of "Astroturfing."
Eric Holdeman is a contributing writer for Emergency Management magazine and is the former director of the King County, Wash., Office of Emergency Management.
