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Pet Rocks and Pokemon Go

Disaster preparedness vs. Pokemon Go.

I always have this idea in my brain that there could be an app or game that would take off like wildfire and be such a sensation that everyone wants to play the game, have the app and be talking about it everywhere you go. That game has yet to be invented.

Today I've had four different people talk to me about Pokemon Go Which, if you are not up with current events, this one is only five days old. Nintendo who released the game has their stock up 25 percent. Sitting here on the train, one guy just said that the stock price value is up $7B. It is a mobile smartphone type of app that people are playing everywhere!

I'm not a gamer, so only Angry Birds seems to be the type of game (I'm aware of) that had a similar, but not as fast, ride to popularity. 

I guess if Pet Rocks could be a fad in 1975, who am I to criticize how people spend their time. I'm telling you now, there is a lot of time being spent on this new game. What is making it a sensation is that it incorporates Augmented Reality

Can't someone with a better imagination than mine come up with a game for disaster preparedness? We need some augmented reality of our own in emergency management. People appear to be using "augmented reality" to deal with or wish away the risks they face from disasters. If we can't lick them — join them.

Eric Holdeman is a contributing writer for Emergency Management magazine and is the former director of the King County, Wash., Office of Emergency Management.
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