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Quote: Opinions Are Determined by Feelings

“Opinion is ultimately determined by feelings and not by intellect.” Herbert Spencer 

If this quote is correct it would explain many things about how people make decisions, to include voting. In our emergency management world, it should guide us in how we approach disaster public education. The facts are one thing, but what would make people change their feelings about disaster preparedness?

Eric Holdeman is a contributing writer for Emergency Management magazine and is the former director of the King County, Wash., Office of Emergency Management.
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