For a discussion of the mission statement see The Four Most Important Words At Twitter This discussion is not so much about the mission statement, but the elements of it and how it relates to us and technology. Social media is becoming the market square of today. It is where discussions take place, goods are displayed and sold. It is a brand management tool for individuals and corporations.
Of the four words I focus most on connect. As emergency managers we are always looking to "connect" with people and organizations. We want to share information and get information. To do this we must "connect!"
