The pilot program is a joint venture among FEMA, Homeland Security's Information Analysis and Infrastructure Protection directorate, and the Association of Public Television Stations.
Michael D. Brown, under secretary for Homeland Security Emergency Preparedness and Response said, "This technology will substantially improve Homeland Security's ability to provide alert and warning accessibility to the hearing and sight impaired, targeted warning messages, and improved public reception by increasing the types of devices that can receive critical alert and all hazards warnings."
Working with cellular telephone service providers, television and radio broadcasters, hardware and software developers, community leaders and emergency managers, Homeland Security will use this pilot to identify best practices and develop a foundation for deploying DEAS nationally. This system will also supplement and integrate with the existing national Emergency Alert System (EAS).