"This is the first inning,” MyFitnessPal founder and CEO Mike Lee said. “The amount of data that we will be able to collect about ourselves is just exploding. You have this incredible device that is with you 24/7... all of that combined means you will essentially be able to have 24/7 a coach, 24/7 a doctor, with you at all times to help you make healthier decisions."
What company did apparel maker Under Armour just spend $475 million to acquire?
Answer: MyFitnessPal
As the digital health community grows and wearable technology gains in relevance, Under Armour makes an investment in two mobile app companies – MyFitnessPal and Endomondo. When the company combines its own users with the users of those two companies, it will have an ecosystem of 120 million users, the company reported. Both apps acquired allow users to track health, nutrition and activity as part of a pursuit of the “quantified self.”
"This is the first inning,” MyFitnessPal founder and CEO Mike Lee said. “The amount of data that we will be able to collect about ourselves is just exploding. You have this incredible device that is with you 24/7... all of that combined means you will essentially be able to have 24/7 a coach, 24/7 a doctor, with you at all times to help you make healthier decisions."
"This is the first inning,” MyFitnessPal founder and CEO Mike Lee said. “The amount of data that we will be able to collect about ourselves is just exploding. You have this incredible device that is with you 24/7... all of that combined means you will essentially be able to have 24/7 a coach, 24/7 a doctor, with you at all times to help you make healthier decisions."
