The fast-food giant has partnered with Snapchat to create a new job application program called “Snaplications.” Snapchat users scroll to the filter that puts a McDonald’s hat and nametag on them. They then record a 10-second “snap” about why they would be a good employee and send it to McDonald’s. Of course, it’s really just a recruiting tool — and extra advertising for McDonald’s. After users snap their video, they’re directed to the company’s hiring portal to begin the actual process.
What app is McDonald’s using to recruit new hires?
Answer: Snapchat
Snapchat has become one of the most popular social media apps, letting users share still photos and videos, often overlaid with fun filters, like dog ears and a nose, or the current temperature at their location. But in Australia on Friday, users will have access to a new filter that could help them find a job at McDonald’s (or “Macca’s,” as they call it Down Under).
The fast-food giant has partnered with Snapchat to create a new job application program called “Snaplications.” Snapchat users scroll to the filter that puts a McDonald’s hat and nametag on them. They then record a 10-second “snap” about why they would be a good employee and send it to McDonald’s. Of course, it’s really just a recruiting tool — and extra advertising for McDonald’s. After users snap their video, they’re directed to the company’s hiring portal to begin the actual process.
The fast-food giant has partnered with Snapchat to create a new job application program called “Snaplications.” Snapchat users scroll to the filter that puts a McDonald’s hat and nametag on them. They then record a 10-second “snap” about why they would be a good employee and send it to McDonald’s. Of course, it’s really just a recruiting tool — and extra advertising for McDonald’s. After users snap their video, they’re directed to the company’s hiring portal to begin the actual process.
