"The young generation coming out of college have student loans and pressure from their parents to get a job, but what they don’t have is life experiences," CEO Fred Cook said. "They’re under the impression that if they follow a strict path one step at a time, they’ll get the perfect job on the day that they graduate. But when you follow the straight and narrow, you miss out on opportunities you’d have if you took a more interesting route."
The program’s effectiveness is yet to be proved, but the foundational concept is simple: A mind’s output is determined by what goes into it.