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To what market does startup Helpling apply the Uber business model?

Answer: house cleaning

Helpling is a Singapore-based app that facilitates the connection between house cleaners and those who want a clean house. The app represents yet another player in an evolving global economy in which companies garner value from software, business intelligence and human networks, rather than physical assets.

As Tom Goodwin of TechCrunch put it, “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”

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