Taking Apple’s lead on the simplified user interface, Bttn is simply a button. Connectable via Wi-Fi or 3G, the two-thirds-funded
Indiegogo product can be customized to perform any number of functions when pressed. Users can order a pizza or a taxi, or connect it to their smart homes to turn on their coffee pot, turn off the lights, turn on the music, or with IFTTT (if this, then that) integration, do anything the user can think of.