Why drop a brick in the toilet?

Answer: to conserve water

by News Staff / October 16, 2014

“If we all drop a brick in our toilets, we’ll save California 67 million gallons of water a day,” states a video released by Project: Drop-a-Brick.

The Indiegogo campaign, which has raised $16,543 of its $80,000 goal with 17 days remaining, aims to arm the citizens of California with an absorbent, brick-shaped object that “improves flushing performance,” saves on water bills, and could help the state conserve water, according to developers.

Drop-a-brick makes a toilet use less water by displacing about a half-gallon, which could translate to a family saving about 50 gallons of water each week.