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A personalized product uses what as 'fertilizer' to grow a tree?

Answer: cremation remains

The Bios Urn grows a tree from the remains of a person. The product adopted the hashtag #lifeafterlife to illuminate the circle of life perpetuated by using the product.

The Bios Urn is also available for pets and comes in several seed options — Maple, Pine, Gingko, Beech, Ash or a seed that the buyer supplies. The Bios Urn, which has been available for about 15 years, costs $145 and can be purchased worldwide.