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What information can lightbulbs collect about grocery store shoppers?

Answer: their location

A system being tested in a supermarket in France streams basic data through LED lightbulbs. Sections of lights emit different lighting patterns that are faster than the human eye can observe, and which The Atlantic called a “21st-century twist on Morse code.”

The pulsing lights can be picked up by a smartphone’s forward-facing camera lens, and an app working with the lighting system can help people plan their route through the store while also tracking their movements.