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Can Harley-Davidson make e-bikes cool?

Answer: They’re certainly trying.

A digital drawing of a bike with an electric plug on pavement.
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The motorcycle manufacturer is ramping up its efforts to get into the electric bike market. After about a year of releasing e-bikes that are reportedly surprisingly affordable, the company has announced the first iteration of a new series of one-off custom e-bikes.

The company will hold online worldwide auctions for each of these bikes. The first one, for the Mosh Chopper, closed yesterday. The bike itself, described as “a psychedelic, hand-painted banana seater,” was inspired by the iconic Sting Ray bike from Schwinn. It has a ’60s style blue “Street Freak” paint job, high-rise handlebars and a long, low banana seat.

It certainly looks cool, and if that helps drive e-bike adoption, we’re all for it.
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