Artificial intelligence was a big theme for this year’s famous Super Bowl ads, with companies like Google and ChatGPT hoping to use the platform to bring in new users. One company, Perplexity, decided to go with a different approach to encourage more people to use its product, and it appears to have worked.
On Friday before the big game, Perplexity CEO Aravind Srinivas announced in a post on X that users would be given a chance to win $1 million during the game. All they had to do was download the Perplexity app, if they didn’t already have it, and then ask at least five questions during the Super Bowl on Sunday.
According to data from Appfigures, Perplexity downloads increased more than 50 percent over the weekend. Downloads on Sunday were at 45,000, up from a daily average of 30,000 during the week. After Srinivas’ post on Friday the app jumped to No. 6 in the Productivity chart on the App Store. And its rank in Top Apps Overall went from No. 257 to No. 49, before dropping to No. 66.
