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How likely are Americans to assume online content is fake/AI-generated?

Answer: Six times more than they are to assume something is real.

Chin on right fist, a gray-colored humanoid robot strikes a thinking pose in front of a blackboard with complex mathematical equations.
It seems artificial intelligence is making people less trustful of what they encounter online. A recent survey from YouGov has found that when Americans encounter content they are unsure of online, they are six times more likely to assume it is fake than they are to assume it is real.
A black and white bar chart showing percentage of U.S. adults who encounter content online where they can't tell if it was created by AI.
Source: YouGov
It also happens frequently. More than 60 percent of respondents said they encounter content they’re unsure of at least several times a week, with nearly one-third running into it daily. As for what people do when they see content where they can’t tell if it was created by AI, just over half will turn to other online sources for verification. Nearly a quarter simply ignore it and move on, while 12 percent will assume it’s fake and 2 percent assume it’s real.
A black and white bar chart showing how Americans are likely to respond when they encounter content they are unsure if it was created by AI.
Source: YouGov