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How many Black Friday shoppers this year were actually bots?

Answer: One-third.

Closeup of a robotic hand pressing the spacebar on a laptop keyboard.
Shutterstock/sdecoret
As if a supply chain crisis wasn’t enough, this year saw a significant number of bots messing things up for legitimate holiday shoppers. According to CHEQ, a cybersecurity firm, 35.7 percent of all the Black Friday 2021 online shoppers were actually just bots and fake users.

CHEQ gathered its data from more than 42,000 websites in North America, Europe and Asia. They performed a slew of cybersecurity tests on each site visitor to gauge their authenticity. They discovered sophisticated botnets, fake accounts, malicious scrapers and crawlers, click farms, proxy users and illegitimate users all over these sites.

Unsurprisingly, e-commerce sites were particularly hard hit with things like data breaches, fake sign-ups, chargeback fraud, carding attacks and more. According to CHEQ, businesses could suffer more than $1.2 billion in damages from these malicious actors causing financial fraud, skewed data and lost revenue.