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How much does this limited edition emoji watch cost?

Answer: A cool $1.22 million.

Richard Mille Smiley Watch.JPG
The RM 88 Automatic Tourbillon Smiley watch.
Image courtesty Richard Mille (via YouTube)
The company spent three years designing the movement, the automatic Caliber CRMT7, so as to leave as much space as possible for this emoji collage. That plus the fact that the collage is made from 3D hand-finished gold is a major component of the watch’s high price tag. Another factor is its availability, with only 50 pieces being produced.

We all love emojis, but shelling out $1.22 million just to walk around with them displayed on your wrist seems a bit much. Especially when you can already do that with a much cheaper smartwatch.

That’s what you’re going to need for this limited edition watch from Richard Mille, though. The RM 88 Automatic Tourbillon Smiley is a non-smart watch that was inspired by the OG emoji, the smiley face. It features as the prominent emoji on the watch’s face amid a collage of other popular figures, including a flamingo, pineapple, rainbows and a cocktail with an umbrella.