John Deere and satellites probably aren’t a pairing you would have predicted, but they actually could work well together. The popular agriculture company recently announced its foray into the satellite business, and it could be a boon for the farming industry.
John Deere is currently finalizing a partnership with an industry partner that will make it a serious satellite operator. The goal is to bring enhanced satellite connectivity to John Deere’s extensive range of farming equipment, giving farmers a whole new way of monitoring and tracking their equipment and crops. This should yield significant increases in farming productivity and food production and availability.
“We believe SATCOM will unlock significant opportunities in agriculture by enabling farmers to take advantage of innovative technologies that rely on real-time information and communication,” said Lane Arthur, John Deere’s vice president of data, applications and analytics.
