Halloween is over, which in corporate America means it’s time to start Christmas shopping. If you’re stumped on what to get someone, Google’s Holiday 100 is here to help, assuming they’ll want what everyone else wants.
Google creates the Holiday 100 using search data from throughout the year to tell you what people are looking for the most. For example, if you’re shopping for a cinephile, the data suggests a home projector is the way to go. Searches for “movie projector” and “home projector” jumped 945 percent and 60 percent, respectively, in 2025.
Per Google’s wisdom, the Nintendo Switch 2, Google Pixel Watch 4, and mini photo printers are also hot-ticket tech items this year. So are Skullcandy Crusher PLYR 720 headphones, Google Pixel Buds Pro 2, red light masks and electric toothbrushes.
