People have had enough of seeing misleading or incorrect information on climate change, and Google has taken note. Late last week, the company announced that it would no longer allow ads or content on its platform that “contradict well-established scientific consensus around the existence and causes of climate change.”
Starting next month, Google will not run any ads that contain false or misleading information related to climate change. Additionally, any content that contains such information will not receive any Google advertising. The company said that it would be using both human checkers and automated tools for enforcement of the new rules.
“We’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,” Google said. “Advertisers simply don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos.”
