What percentage of Americans would support banning electronic shelf labels in stores?

If you don’t like seeing electronic labels on shelves telling you the price of things, you’re not alone. Sixty-seven percent of Americans said in a recent survey that they would support an outright ban on electronic shelf labels (ESLs).

According to the survey from GBAO Strategies, distributed by the United Food and Commercial Workers International Union, people are concerned that ESLs will facilitate surveillance pricing since the displayed price can be changed instantly. Sixty-eight percent of respondents said they worry that surveillance pricing will cause prices to increase, while 20 percent think it will keep prices the same and 5 percent think it will make them go down.

The survey also found that a majority of Americans are so against ESLs that they would change their spending habits because of the devices. Fifty-eight percent said they would be less likely to shop at a store that had ESLs, while only 3 percent said the opposite. Thirty-five percent reported that it would make no difference to them.