Pew Research Center recently surveyed 2,745 U.S.-based adult TikTok users and observed the accounts and posting behavior of 869 respondents. They found that 52 percent had never posted a video on the social media platform. Furthermore, only 40 percent had ever posted a video publicly.
What percentage of TikTok users are just lurkers?
Answer: 52 percent.
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For the uninitiated, lurkers are people who look at content on a platform but rarely or never post any themselves. And as it turns out, the majority of TikTok users are lurkers.
Pew Research Center recently surveyed 2,745 U.S.-based adult TikTok users and observed the accounts and posting behavior of 869 respondents. They found that 52 percent had never posted a video on the social media platform. Furthermore, only 40 percent had ever posted a video publicly.
The research also found that posters are usually more active than non-posters in general, with the median poster following about four times the number of accounts. They’re also five times more likely to have customized their bio.
Pew Research Center recently surveyed 2,745 U.S.-based adult TikTok users and observed the accounts and posting behavior of 869 respondents. They found that 52 percent had never posted a video on the social media platform. Furthermore, only 40 percent had ever posted a video publicly.
