Here’s a pretty wholesome use of AI for you. Christian Ortega is in charge of marketing for his family’s long-running tamale shop in Los Angeles, The Original Tamale Company. While looking for inspiration for a new social media ad, he turned to artificial intelligence for help. Ortega used ChatGPT to help him write the script, as well as provide a voice for the narration. The rest, he created himself.
“I made it in 10 minutes, posted it, and it blew up,” he said. The 46-second ad quickly went viral, reaching more than 22 million views and 1.2 million likes in just three weeks. It’s even gotten nods from celebrities like sports analyst Emmanuel Acho, professional boxer Emiliano Vargas, and actor Peter Gadiot.
“We’ve had customers come and talk about the video and say that’s the only reason they came because it made them laugh,” Ortega said. “And also because they looked at the reviews, and many people rave about the tamales!”
