The egg has been dethroned. Almost three years after it launched a successful campaign to become the most-liked post on Instagram, the stock photo of an egg has been knocked down to second place.
It’s replacement? A post from Argentine soccer player Lionel Messi celebrating his team’s recent victory in the World Cup. Posted two days ago, it has received more than 70 million likes to the egg’s 58 million. It’s not surprising, given the worldwide fame not only of the World Cup but also Messi himself. He is reportedly the third most followed account on the platform, after Instagram’s own account and Cristiano Ronaldo, another renowned footballer.
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