Super Bowl LX is scheduled for next weekend, and Bad Bunny will be performing the halftime show. Language learning app Duolingo wants to help viewers who aren’t familiar with the Puerto Rican rapper’s music learn enough Spanish to understand his lyrics. So it launched a “Bad Bunny 101” campaign complete with a mascot makeover.
For example, one of the campaign’s prompts asks users to translate the title of his hit single “Tití me preguntó.” The well-known Duolingo owl mascot is sporting a Bad Bunny-inspired look with a gold hoop earring, brown suit jacket and pava hat. And he’s been encouraging people to participate on social media with posts reminding them how many days they have to brush up on their Spanish before game day.
“Spanish is the second most spoken language in the U.S., and its already part of how culture shows up,” said Duolingo Chief Marketing Officer Manu Orssaud. “This halftime show lets fans experience that at full volume — and a little Spanish goes a long way toward enjoying the moment even more.”
