Government Technology

NBC News Launches Online Learning Site



May 5, 2008 By

NBC News today unveiled iCue, a free, online, collaborative learning community informed by MIT research that incorporates gaming, discussion and video resources in a fun and safe environment.

Created by NBC Learn, the educational arm of NBC News, for students and lifelong learners ages 13 and up, iCue stands for Immerse, Connect, Understand and Excel, inviting users to "immerse" themselves in self directed and peer-supported active learning using hundreds of videos and other resources from the NBC News archives; "connect" with friends and peers through discussion forums, personal networks, and by sharing learning resources, comments, thoughts, and insights; deepen their "understanding" of core content through thought-provoking games and online challenges; and "excel" in coursework or personal learning goals while building critical thinking and 21st century communication skills. iCue is a dynamic and content rich experience, immersing users in EdutainNet -- education, entertainment and peer networking.

"At NBC News, we have made a big commitment to working in the education space, and this project is the most substantial one yet," said NBC News President Steve Capus. "There is tremendous opportunity to combine our vast resources of information with an audience that is hungry for it in an environment they are comfortable consuming it. That, combined with the technology of iCue which dramatically alters how video, digital content and peer networking can be used to support student learning in a safe, engaging virtual environment, makes this an incredibly exciting project."

Designed using research from the MIT Education Arcade, a research group devoted to integrating gaming and peer collaboration into traditional learning activities and environments, iCue offers an unrivaled learning platform -- using patented technology of the iCue CueCard -- engaging members in authentic, natural learning by incorporating both fun and education in an intuitive, safe and peer-supported environment. The CueCard is a media player, flash card, note-taking tool, and trading card. The patented "flip card" technology allows users to watch streaming videos from NBC News and then "flip" the CueCard over for additional information. Users can "snag" CueCards and store them in personal resource libraries -- or CueCard Stacks -- customize them using the "jot" feature to write thoughts and opinions, and exchange comments about content with their iCue friends.

MIT is conducting a study to find out how iCue can help students learn and build critical thinking and 21st century communication skills. "The new media literacies are social skills and cultural competencies which young people are acquiring informally through their engagement with games and other virtual playgrounds," said Henry Jenkins, Co-Director, MIT Comparative Media Studies, which houses the MIT Education Arcade program. "Young people are putting their heads together, comparing notes, pooling knowledge, and tackling problems collectively that they would not be able to master individually."


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