With about 1 billion users worldwide, TikTok is the sixth-largest social media platform, according to DataReportal. It supports videos and its userbase skews young. In a recent survey, ArchiveSocial found that 7 percent of agencies and school districts had TikTok accounts, with 16 percent planning to create one “soon.”
“The platform presents what could be a valuable access point for schools to engage with students and parents,” a blog post from ArchiveSocial reads. “But it has users across all demographics, making it a great place to reach a wide audience with video content.”
ArchiveSocial can automatically archive content agencies or schools post to TikTok, including metadata. Since social media posts are considered public records in all 50 states, according to the company, those posts constitute a compliance issue.
Government agencies on TikTok include the Oklahoma Department of Wildlife Conservation and the Northeast Ohio Regional Sewer District.
In the blog post, ArchiveSocial noted that TikTok doesn’t have a “fully open” API, so it can only archive certain kinds of content. It said it would expand its capabilities with the platform if new options open up.
ArchiveSocial also works with Facebook, Twitter, YouTube, Instagram, LinkedIn, Vimeo and Pinterest, among others, according to its website.
