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HAAS Alert Raises $5M, Aims for Huge Increase in Usage

The company, which delivers safety notifications to drivers about things such as the presence of an emergency vehicle, hasn't aggressively raised money from investors. But it's still managed to grow a lot.

Police car responding to a call
HAAS Alert, a company that delivers notifications to drivers about emergency vehicles, has raised $5 million from investors.

The seed round, led by R^2 and Blu Ventures, makes up a significant chunk of the six-year-old company’s funding to date; according to Crunchbase, HAAS has now raised $8.4 million total.

Despite not raising much from investors, the company has made significant strides. It won a grant from the Department of Homeland Security in 2018, and according to a press release, its technology now comes standard in many emergency and fleet vehicles. More than 750 government agencies and private organizations have used the company’s software, Safety Cloud, to send more than 1 billion alerts.

Those alerts can, for example, send a notification through an in-vehicle system when a fire truck’s crew turns on sirens nearby. Safety Cloud can also be used in situational dashboards or integrated into other programs such as ArcGIS to provide information like vehicle locations.

The company’s new goal with the funding is to deliver 10 billion alerts by 2022.

“We’re celebrating the start of an exciting new chapter at HAAS Alert, with the goal of connecting vehicles everywhere for roadway safety,” said Cory Hohs, the company’s co-founder and CEO, in the statement. “We’ll continue to measure our success the same way we always have: by the trust of our customers, and the value of the safety services we can deliver.”

The seed round also included participation from Urban Us, Techstars, TechNexus, Stacked Capital, Ride Ventures and Gramercy Fund.
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