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ProudCity Aims to Build More Disaster Recovery Websites

The company has a history of helping wildfire-stricken communities in California set up recovery websites quickly. Now it's launching a website theme so it can do so for more local governments.

When a historically destructive wildfire burned down most of Paradise, Calif., in November, the startup ProudCity built the town a website dedicated to the recovery effort in three days.

Now, the company is using that experience — as well as its similar work for other fire-devastated local governments like Santa Rosa, Calif. — to offer other communities the same services. ProudCity Recovers, announced April 3, is a package for local governments going through disasters to swiftly set up an online presence from which to disseminate information and services.

The website theme, which ProudCity demonstrates here, includes a mobile-responsive design, a news section, event calendar, social media feed, search functionality and content sections for several common concerns in a disaster — shelter locations, information about animals, evacuation routes, financial assistance and more.

The company also offers a governance template, suggesting how a local government might manage their recovery website.

"As disasters become more routine, digital response and recovery preparedness is critical," wrote CEO Luke Fretwell in a blog post. "Governments can no longer build these operations reactively while simultaneously responding to an active natural disaster and expect to effectively serve their communities at the height of a crisis."


Ben Miller is the associate editor of data and business for Government Technology. His reporting experience includes breaking news, business, community features and technical subjects. He holds a Bachelor’s degree in journalism from the Reynolds School of Journalism at the University of Nevada, Reno, and lives in Sacramento, Calif.